How to hook people with your email & social media marketing
Make content that's relevant — and wildly entertaining.
Save Your Seat
It's free — and every registrant gets the replay.
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Nobody wakes up hoping their HVAC or plumbing company shows up in their inbox — but you can still make them glad it did. The problem is everyone's marketing now comes out of the same AI prompt (we call him AL — long story). Jen and Zac are showing you how to sound like yourself instead.
Meet Your Hosts
Jen and Zac run marketing for the trades — social media and email, respectively.
Jen McKee
Builds social content for home-service brands that people actually stop scrolling for.
Zac Garside
Writes email campaigns that get opened by people who did not wake up thinking about their HVAC system. Currently mid-"hostile takeover" of Jen's email list — she's letting it happen, for now.
What You'll Walk Away With
One hour, no fluff.
Stop Checking the Marketing Box
Why posting and sending emails isn't a strategy on its own — and what actually is.
Find Your Brand Voice
How to sound like your company instead of every other home-service business in your area.
Content People Stop For
How Jen creates social content people actually stop scrolling to watch.
Email That Doesn't Get Ignored
How Zac writes campaigns that don't read like another "$49 tune-up" promotion.
Make Boring Topics Interesting
Turning something like "5 signs you need a new AC" into content people want to read.
Train AI to Sound Like You
How to guide AI to write in your company's voice, not whatever it publishes first.
Your customers don't want more marketing. Give them something worth hooking onto.
Tuesday, September 22 · 2:00–3:00 PM Central · Free
Save My SeatMay your Wi-Fi be strong and Mondays be short. — Zac